The Official Community Site of Social Media Club - Kuala Lumpur Chapter
The official Social Media Club - Kuala Lumpur chapter community website.
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Video: Lau Chak Onn of Foldees on social media to engage its community of artists and customers.
Please follow:
Foldees on Facebook: http://www.facebook.com/foldees
Foldees on Twitter: http://twitter.com/foldees
Videography and post production provided by @Integricity.
Foldees on Facebook: http://www.facebook.com/foldees
Foldees on Twitter: http://twitter.com/foldees
Videography and post production provided by @Integricity.
Posted by Carolyn Chan
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Video: Azizi Jennis on DiGi's Social Media - A bit of Art, Science and Magic
Please follow:
DiGi on Facebook: http://facebook.com/mydigi
DiGi on Twitter: http://twitter.com/DiGi_telco
Videography and post production provided by @Integricity.
Posted by Carolyn Chan
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Video Presentation: Ija Mohan, Restaurateur, Spicy Corner
Videography and post production provided by @Integricity.
Posted by Social Media Club Kuala Lumpur
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SMCKL #1
While we wait for the videos and slides, here's another animoto of photos taken that night.
Posted by Social Media Club Kuala Lumpur
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The Best Ideas Are Always A Little Scary
The Best Ideas Are Always A Little Scary
Ideas that don't make the people sitting around the presentation table shift in their seats and give each other furtive sideways glances are a complete waste of time.The best ideas are a little frightening.
The big ideas make people nervous.
The nice, safe, user-friendly ideas have already been thought of and put into action by your competition. If it were easy, everyone else would already be doing it.The concepts that make you work a little harder, learn a little more, and force you outside your comfort zone are the ones that deliver the best results and reach new heights (and new customers) that you never knew existed.
It's good to feel a little fear. It's exciting...
Heart racing, blood pumping, and those hairs at the base of your neck standing on-end.Goosebumps let you know you're on to a great idea.
Posted by Social Media Club Kuala Lumpur
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Social Media Club - Kuala Lumpur #1: Class is in session
Class is in session! Or at least that's how it felt as attendees filed into Auditorium 4 of Sunway University College, the venue of the Social Media Club - Kuala Lumpur's 1st official meeting. It was a fitting venue, since the attendees had a lot to learn from the speakers. There were 4 presentations that night from Spicy Corner, DiGi, Foldees and Nokia, followed by a Q&A session. 
The first speaker was Ija Mohan (@SpicyGuy) from Spicy Corner restaurant. His presentation gave an interesting insight into how social media and Twitter especially helped Spicy Corner to grow awareness and "make friends" with its customers, in the words of Ija. Ija also advised that companies need to have a good product if they wanted to promote it with social media. Another point he made was not to over-think it and just jump in to try it out.
Next up was Azizi Jennis (@djmorituri), DiGi's Head of Online Services. He spoke about DiGi's foray into online customer service through Twitter, and the concerns a largish corporation has about the adoption of social media. Azizi said that while the cost of social media is low, but the investment in time is high. Corporations need to strike the right balance between Structure, Focus and Experimentation (Try & Fail Fast), he said. This allows the company's social media efforts to be coordinated, targeted and fresh.
The gregarious Chak from online greeting card maker Foldees took the stage next. He gave a great case study of how a small company can use social media to engage it's community of artists and customers. He underscored that marketers need to make their messages relevant and in the tone of the audience. Foldees achieves this by going slightly off topic (with movie reviews, interesting links, etc) and using a very casual tone in their communications. Chak also shared some thoughts on how marketers were not thinking long term and adopting a campaign model through their social media programs which ultimately lead to wasted engagement and shallow relationships.
The final speaker for the night was Hazel Abu Samah from Nokia. Hazel, who's the Communications Manager for Nokia, spoke about the different ways that Nokia uses social media and the challenges they faced along the way. The case study she presented was about the Nokia Insiders program, which allowed selected bloggers to directly connect with Nokia. She also shared about the challenges a company like Nokia faced, and that the biggest challenge was "just letting go" and recognising that companies no longer had full control over their marketing messages. Once again, SMCkl organisers and attendees would like to thank the speakers for taking the time to share their social media insights with us. We definitely learnt a lot and we hope to see you at our next meeting!
Spicy Corner
The first speaker was Ija Mohan (@SpicyGuy) from Spicy Corner restaurant. His presentation gave an interesting insight into how social media and Twitter especially helped Spicy Corner to grow awareness and "make friends" with its customers, in the words of Ija. Ija also advised that companies need to have a good product if they wanted to promote it with social media. Another point he made was not to over-think it and just jump in to try it out.
DiGi
Next up was Azizi Jennis (@djmorituri), DiGi's Head of Online Services. He spoke about DiGi's foray into online customer service through Twitter, and the concerns a largish corporation has about the adoption of social media. Azizi said that while the cost of social media is low, but the investment in time is high. Corporations need to strike the right balance between Structure, Focus and Experimentation (Try & Fail Fast), he said. This allows the company's social media efforts to be coordinated, targeted and fresh.
Foldees
The gregarious Chak from online greeting card maker Foldees took the stage next. He gave a great case study of how a small company can use social media to engage it's community of artists and customers. He underscored that marketers need to make their messages relevant and in the tone of the audience. Foldees achieves this by going slightly off topic (with movie reviews, interesting links, etc) and using a very casual tone in their communications. Chak also shared some thoughts on how marketers were not thinking long term and adopting a campaign model through their social media programs which ultimately lead to wasted engagement and shallow relationships.
Nokia
The final speaker for the night was Hazel Abu Samah from Nokia. Hazel, who's the Communications Manager for Nokia, spoke about the different ways that Nokia uses social media and the challenges they faced along the way. The case study she presented was about the Nokia Insiders program, which allowed selected bloggers to directly connect with Nokia. She also shared about the challenges a company like Nokia faced, and that the biggest challenge was "just letting go" and recognising that companies no longer had full control over their marketing messages. Once again, SMCkl organisers and attendees would like to thank the speakers for taking the time to share their social media insights with us. We definitely learnt a lot and we hope to see you at our next meeting!
Posted by David Wang
Comments [3]
A good night for case studies.
Just a quick note on behalf of the team here to thank everyone who came; guest speakers Hazel from Nokia, Chak from Foldees, Ija from Spicy Corner and Azizi from DiGi; sponsors Sunway University College for the venue, P1 for the internet connection, Integricity for videography, Edelman PR for food and beverage, Spicy Corner for the special carrot dessert; and also to @thebackpacker @danevo @blogjunkie @cerventus @vicoviva @davidlian and @cynthiaseow for helping out. They are on our #followfriday list, please follow them on twitter. If I've missed out some names, please forgive me and let me know who.
If you have taken pictures, please share with us by either posting a link to your album here or post it to our Facebook page at http://facebook.com/smckl.
The audience engagement tool you saw on the wall can be found at SAP Web 2.0. I've included snapshots of the questions raised today. Ignore the dark grey boxes and the yellow boxes indicate a RT of a question someone else is also interested in asking. Finally, my "tweet like a pro" Tweetdeck t-shirt can be found at Startup Schwag From @zhiq, @redsheep, @ben_israel and @thechannelc, our very humble thanks.
Posted by Carolyn Chan
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SMCKL October Event
It's Case Study Night with Social Media Club - Kuala Lumpur! Four companies using social media in Malaysia will share their stories on lessons learnt, best practices and overcoming challenges. They will share their thoughts on the road ahead for social media and also its possibilities and opportunities. Come hear and participate in the discussion with speakers from DiGi, Nokia, Foldees and Spicy Corner.
This event is open to everyone. Please register at http://smckl-oct.eventbrite.com
Thanks to our sponsors for this event: Sunway University College, Edelman PR and Integricity Corp.
Posted by Carolyn Chan
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Are you on Linkedin?
Our group on Linkedin is up. If you're on Linkedin, join the Social Media Club Kuala Lumpur Group for updates on our events, discussions on the present and future of social media, tap on other professionals for ideas and opportunities, introduce your services and grow your network of contacts. Business owners, startups, NGOs, marketers, journalists, PR professionals, authors, professors, service providers or students, come and connect with us.
Posted by Social Media Club Kuala Lumpur
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