Social Media Club - Kuala Lumpur #1: Class is in session
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Class is in session! Or at least that's how it felt as attendees filed into Auditorium 4 of Sunway University College, the venue of the Social Media Club - Kuala Lumpur's 1st official meeting. It was a fitting venue, since the attendees had a lot to learn from the speakers. There were 4 presentations that night from Spicy Corner, DiGi, Foldees and Nokia, followed by a Q&A session.
The first speaker was Ija Mohan (@SpicyGuy) from Spicy Corner restaurant. His presentation gave an interesting insight into how social media and Twitter especially helped Spicy Corner to grow awareness and "make friends" with its customers, in the words of Ija. Ija also advised that companies need to have a good product if they wanted to promote it with social media. Another point he made was not to over-think it and just jump in to try it out.
Next up was Azizi Jennis (@djmorituri), DiGi's Head of Online Services. He spoke about DiGi's foray into online customer service through Twitter, and the concerns a largish corporation has about the adoption of social media. Azizi said that while the cost of social media is low, but the investment in time is high. Corporations need to strike the right balance between Structure, Focus and Experimentation (Try & Fail Fast), he said. This allows the company's social media efforts to be coordinated, targeted and fresh.
The gregarious Chak from online greeting card maker Foldees took the stage next. He gave a great case study of how a small company can use social media to engage it's community of artists and customers. He underscored that marketers need to make their messages relevant and in the tone of the audience. Foldees achieves this by going slightly off topic (with movie reviews, interesting links, etc) and using a very casual tone in their communications. Chak also shared some thoughts on how marketers were not thinking long term and adopting a campaign model through their social media programs which ultimately lead to wasted engagement and shallow relationships.
The final speaker for the night was Hazel Abu Samah from Nokia. Hazel, who's the Communications Manager for Nokia, spoke about the different ways that Nokia uses social media and the challenges they faced along the way. The case study she presented was about the Nokia Insiders program, which allowed selected bloggers to directly connect with Nokia. She also shared about the challenges a company like Nokia faced, and that the biggest challenge was "just letting go" and recognising that companies no longer had full control over their marketing messages. Once again, SMCkl organisers and attendees would like to thank the speakers for taking the time to share their social media insights with us. We definitely learnt a lot and we hope to see you at our next meeting!
Spicy Corner
The first speaker was Ija Mohan (@SpicyGuy) from Spicy Corner restaurant. His presentation gave an interesting insight into how social media and Twitter especially helped Spicy Corner to grow awareness and "make friends" with its customers, in the words of Ija. Ija also advised that companies need to have a good product if they wanted to promote it with social media. Another point he made was not to over-think it and just jump in to try it out.
DiGi
Next up was Azizi Jennis (@djmorituri), DiGi's Head of Online Services. He spoke about DiGi's foray into online customer service through Twitter, and the concerns a largish corporation has about the adoption of social media. Azizi said that while the cost of social media is low, but the investment in time is high. Corporations need to strike the right balance between Structure, Focus and Experimentation (Try & Fail Fast), he said. This allows the company's social media efforts to be coordinated, targeted and fresh.
Foldees
The gregarious Chak from online greeting card maker Foldees took the stage next. He gave a great case study of how a small company can use social media to engage it's community of artists and customers. He underscored that marketers need to make their messages relevant and in the tone of the audience. Foldees achieves this by going slightly off topic (with movie reviews, interesting links, etc) and using a very casual tone in their communications. Chak also shared some thoughts on how marketers were not thinking long term and adopting a campaign model through their social media programs which ultimately lead to wasted engagement and shallow relationships.
Nokia
The final speaker for the night was Hazel Abu Samah from Nokia. Hazel, who's the Communications Manager for Nokia, spoke about the different ways that Nokia uses social media and the challenges they faced along the way. The case study she presented was about the Nokia Insiders program, which allowed selected bloggers to directly connect with Nokia. She also shared about the challenges a company like Nokia faced, and that the biggest challenge was "just letting go" and recognising that companies no longer had full control over their marketing messages. Once again, SMCkl organisers and attendees would like to thank the speakers for taking the time to share their social media insights with us. We definitely learnt a lot and we hope to see you at our next meeting!
5 comments
Oct 25, 2009
TheBackpackr said...
It was a really cool event - I had fun, and I'd like to encourage more new faces to come and join in to learn what social media is all about. (Not that the old faces are stale... okay, just a tad!)Thanks, organisers!
